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| | Reduce RSS-Related Bandwidth Spikes with HTTP Compression to Save Money and Ease Server Strain It is an unavoidable reality of technology that each and every major step forward brings with it a new set of often unforeseen headaches. The mouse sure made it easier to navigate our computers, but it was soon followed by the painful side effect of carpal tunnel syndrome. The pioneers of the Internet saw its potential for quick and easy file transfer across any distance – unfortunately, so did college students, and Napster soon sapped the bank accounts of record executives and artists alike. The advent of blogs and other RSS content put the power of inexpensive, real-time Web publishing in the hands of anyone with an Internet connection. Unfortunately, if you are an ISP or hosting provider, chances are you’ve encountered a nasty side effect of the exponential growth of RSS – massive traffic spikes at the top of every hour as RSS readers look for updated content (RSS Traffic Burdens Publishers’ Servers). The result is not only significantly higher bandwidth expenses, but extreme server strain. Just ask Chad Dickerson, who reports that InfoWorld’s hourly surge “has all the characteristics of a distributed DoS attack” (RSS Growing Pains). Fortunately, HTTP compression with a tool like httpZip or ZipEnable can reduce your overall network payload by up to 80%. No matter how fast your RSS content is growing, your bandwidth bills will stay affordable. Both httpZip and ZipEnable are designed to have an extremely low impact on your already strained servers. And, with built-in caching of compressed content, your servers won’t have to repeatedly compress RSS content that hasn’t changed since the last refresh. To get an idea of what HTTP compression can do for your RSS feed, check out our free online tool:
And Ted Leung’s on the air offers a helpful guide to which RSS aggregators can decode compressed content (RSS Aggregators and gzip compression). Don’t worry, if your visitors are using newsreaders which don’t support compression, httpZip and ZipEnable are both smart enough to not send them compressed content   To make sure that you control your blogs, and that your blogs don’t control you, download a free trial of httpZip for IIS 4/5/6.0 (Windows NT/2000/2003) or ZipEnable for IIS 6.0 built-in compression management and browser compatibility today! Priced at $299 and $79 per server, httpZip and ZipEnable are also extremely affordable and come with free technical support -- meaning that as RSS technology continues to grow and change, we will be there to make sure that HTTP compression keeps up. | | |
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